About Us


Nadia’s secret is a company based in Kuala Lumpur, a product of the dreams, cosmetic creativity, and passion of its founder, Nadia Annuar. High-end custom-made cosmetics with a not so high-end price tag . With more than 10 years experience as a TV Host , our founder used what she knew about people, cosmetics and beauty to figure out a way to do just that. With an advantage of having her mother as her mentor, Kak Ton which is Famous with her slogan “Comey Tak Kak Ton?”

The name Nadia’s Secret is derived from her name and her Beauty Secret which is another means of sharing it with her followers, friends and everybody else.

Nadia Annuar states, “We believe in quality and want our customers to fall in love with each new product we develop and then fall head over heels when they find out it is all affordable! Nadia’s secret is created by a woman, designed by woman, for all women out there”.

She wants follow her mother’s footstep to be successful in business while also delivering a good quality products. Nadia’s secret vision is to be affordable to all, without compromising qualitysays CEO , Nadia Annuar



Dedicating our attention and time to quality and pricing. Quality and Price is our core concern because every woman deserves no less while still being able to afford it. We want to show that Quality And Price can come hand in hand without compromising one another. Also understanding that the way cosmetics feel on the skin is just as important as the way it looks. Just as outer beauty is just as important as inner.